(Focus on mobile version as 61% of traffic comes from mobile devices)

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Problem

The product card has a good functional architecture (82/100 according to the modified rating of online stores from UX-lab KISLOROD).

There is a big sag in the main conversion of the page, it is 4 times below the market.

The reasons can be UX problems, commercial offer, traffic quality.

Themain challenge is to find and fix the leakage nodes in conversion.

📊 Metrics (vs. market average)

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UX problem areas: first contact

❌ Not showing on the first screen: product name, rating, reviews, price

❌ C TAs: "Quick Buy" / "Add to Cart" are not visible, their place is taken by "share on social networks"

❌ UI: - Jivo widget overlaps captcha, no convenient "back" button

📌 Comparison vs. DNS

❌ 3 CTAs in one block → color and meaning coding violation

❌ Error in the discounted product area → excessive emphasis

❌ Important information (shipping, availability) hidden behind a second screen

📌 C onclusion: Potential buyer is faced with an awkward UX → harder to make a decision. Screen space is not utilized efficiently and the UX creates unnecessary barriers for the user.

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Scrolling and navigation

Product description is the hottest area

No easy navigation → the only button is "Scroll up"

Description is open by default → user has to scroll the whole page to get to features, reviews, rating. [Good for SEO, not good for the user.]

📌 C onclusion: Weak navigation = more bounce rates.

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Recommendations to improve UX

1. Improve navigation and information accessibility

✅ Title, rating, reviews and price → should be visible at once

✅ Reduce the default description or introduce a block with quick section navigation, after the main information

✅ Permanent "Add to cart" button (fixed in the bottom bar)

✅ Move shipping and availability information above

2. UI bug fixes and space optimization

✅ Fix errors in CTA and discounted product

✅ Fix bugs with widget overlay (Jivo & captcha)

3. Add functionality (not included in the audit)

✅ Implement 360° / 3D models (study: +30% to conversions for selected categories)

📌 Implementation of edits: before / after.

Result: Clearer and more user-friendly UX, simplified buying process, increase in main conversion 1.82→3**.65%** and decrease in bounce rate. 18% → 15% 🚀

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